PRODUCTS & SUSTAINBILTY
Our Salon is dedicated to being Plant-Based, Organic, Low-Tox, Sustainable and Cruelty-free. All of our products have been carefully researched and selected to ensure that it fits with our ingredients policy and is aligned with our values.
We value the health and wellbeing of our clients and staff as well as caring for our precious earth and it's inhabitants. For that reason, we align our selves with the following brands:
OWay is a brand that creates luxurious professional hair products with ingredients that are grown on the brand's own Organic and Biodynamic Farm (Orrtofficina) in Bologna, Italy and sourced sustainably from across the world. OWay is Vegan, Organic and Cruelty-free.
We are proud to say that we are the first and currently only Organic Way (OWay) Salon here in the ACT.
The following is OWay's brand statement:
You can learn more about OWay on their website here: https://owayaustralia.com.au/
EverEscents is an Australian owned and made company that offers professional hair shower and styling products. Eco Style Project is a small range of high-performance styling products from the creators of EverEscents that our Stylists use for our beautiful Wedding and Formal up-styles. Something that we love about EverEscents is the 'Replenish' refill stations that are located at some salon's around the country in order to reduce package waste. We are proud of our refill station here at Pura and you can read more about our refill station further below.
EverEscents is Vegan, Organic and Cruelty-free. The following is EverEscents' brand statement:
"EverEscents offers a pure and natural ORGANIC hair care range that is plant-based using certified organic ingredients merged together from the abundant Australian environment.
EverEscents is the home of ORGANIC shampoo, ORGANIC conditioner, Organic treatments, and ORGANIC styling products. Sold and recommended exclusively by professional salons.
The EverEscents philosophy is to offer a high-quality professional range of hair care products that are made with Organic ingredients whilst all business practices are conducted with the utmost respect for the environment. This is our guarantee to you."
You can learn more about EverEscents on their website here: https://www.everescents.com.au/
"Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance".
Olaplex is Vegan, Low-Tox, and Cruelty-free
You can learn more about Olaplex on their website here: https://olaplex.com.au/
At Pura, we are dedicated to sustainability and looking after our precious earth. Aside from our choices of aligned brands and in-salon practices, we commit further to sustainability in the following ways:
'Replenish' refill stations with your EverEscents bottles.
"The passionate group driving the initiatives at EverEscents have been encouraging creative thinking around waste reduction for more than a decade. With the increase of single-use plastic polluting our waterways, it is now more important than ever that we do what we can to reduce waste. That is why we have custom designed our bottles to enable you to refill and re-use your bottles rather than disposing and purchasing a whole new product."
Pura is a part of the Replenish initiative, and we offer a refill service from our dedicated refill station. After your initial EverEscents product purchase, you are able to come into the salon and refill your bottle at a discounted rate of 15% off. Not only does this help you save money, it is another way to do your part to help save the environment. The Replenish initiative is solely designed to reduce waste and lessen our impact on the environment by reducing landfill, manufacturing, and transportation.
Your conscious decision will make a difference.
We are proud to partner with our neighboring beauty salon Blush Boutique as a part of the Sustainable Salons initiative. 95% of salon waste is reused, recycled and repurposed such as the creation of 'hair booms' with the recycled hair that are used to clean up oil spills in the ocean or recirculating plastic to create things like furniture and fashion glasses. A $2 green fee is added to your total bill each time you visit the salon which is paid to 'Sustainable Salons' to fund this initiative. We recycle:
So far, Sustainable Salons have created a huge positive impact on our environment including the following:
To find out more about Sustainable Salons, visit: https://sustainablesalons.org/
In our beautiful space, we serve only organic and fairtrade coffee as well as our very own certified organic tea blends which are purchasable in-salon, where we offer a tea blend package refill service to reduce waste.
Every little decision we make counts. We value our wonderful earth and we choose to make deliberate decisions to reduce our carbon footprint.